As Vice president of Digital & CRM, Martin Céré is responsible for the successful creation, management and implementation of all digital and CRM marketing strategy for Cirque du Soleil. He leads the team accross all digital and CRM disciplines including digital ecosystem strategy and creation, digital media buying, CRM programs, systems and harvesting data for digital purposes. Martin’s main focus is on connecting digital and CRM to all other aspects of our business and driving growth opportunities for ticket sales, consumer engagement, partners and corporate alliances.
Martin has held a number of strategic positions in digital & CRM for Bell Media and Bell Canada, largest media and telecom company in Canada. His extensive expertise as a leader and innovator serves Cirque du Soleil well in contributing to the advancement of our digital marketing strategies and implementing a first-class digital ecosystem. Holder of a MBA from HEC Montreal, Martin serves on the Board of directors of the Bell Fund and he has been working in the field of the new media for 20 years.